HOFOR
HOFOR
A HOT TOPIC IN 2022
A HOT TOPIC IN 2022
Gas and heating prices got super expensive during the last year, and HOFOR - Greater Copenhagen Utility wanted to remind people in greater Copenhagen to turn their heating down to 19 degrees celsius. But we thought it would be fun to misunderstand "degrees" on purpose so it's about angles, not celsius. And frankly, I'm not entirely sure how well the sentence translates, but in Denmark we say "something isn't entirely skewed" when we want to say "something isn't entirely off" and we used that in our concept where something nice happens when people turn their heating and their environment 19 degrees.
I played many roles in the production of this campaign, including the creation of the concept and storylines, the set design, casting and costume design, graphic design and art direction.
Gas and heating prices got super expensive during the last year, and HOFOR - Greater Copenhagen Utility wanted to remind people in greater Copenhagen to turn their heating down to 19 degrees celsius. But we thought it would be fun to misunderstand "degrees" on purpose so it's about angles, not celsius. And frankly, I'm not entirely sure how well the sentence translates, but in Denmark we say "something isn't entirely skewed" when we want to say "something isn't entirely off" and we used that in our concept where something nice happens when people turn their heating and their environment 19 degrees.
I played many roles in the production of this campaign, including the creation of the concept and storylines, the set design, casting and costume design, graphic design, editing, and color grading.
I made this campaign at &Co. with a bunch of talented people including: SallyTrier, Lea Flodgaard, Mathias Trads, Caspar Redgrave, Sarah Gandil, Claus Colstrup, Nynne Sille Hansen, Morten Saxnæs, Kenneth Kruse, Pernille Warneke, Henriette Stisen, Josephine Michaëlis, William Andresen, Simon Størup, Pelle Iversen, Mattis Heurlin, Milan Bjørnild, Sigrid Sand, Jasper Carlberg
I made this campaign at &Co. with a bunch of talented people including: SallyTrier, Lea Flodgaard, Mathias Trads, Caspar Redgrave, Sarah Gandil, Claus Colstrup, Nynne Sille Hansen, Morten Saxnæs, Kenneth Kruse, Pernille Warneke, Henriette Stisen, Josephine Michaëlis, William Andresen, Simon Størup, Pelle Iversen, Mattis Heurlin, Milan Bjørnild, Sigrid Sand, Jasper Carlberg.
