Imagine...
Imagine... ☽˚｡⋆
THE FIRST DANISH CAMPAIGN MADE ENTIRELY WITH AI
THE FIRST DANISH CAMPAIGN MADE ENTIRELY WITH AI
As a creative you always have to stay updated on trends and new technologies, and AI have been the talk of town for a while now, so when me and my team got a brief from Eurojackpot, we were excited that we had an opportunity to use it purposefully. With AI like Midjourney you can visualize everything - even your most extravagant or unrealistic dreams. Dreams that won't come true unless you actually win in Eurojackpot. Eurojackpot even has the pay off "millions of opportunities" so using AI was a perfect fit with the brand.
Apart from the classic campaign elements like posters, digital banners and social media ads, we also made a huge banner in Copenhagen that was lit up at night, and we gave people the opportunity to tell us their biggest dreams and then we would visualize them for them. And the campaign is entirely in Danish, so I'm sorry if you can't understand a word.
As a creative you always have to stay updated on trends and new technologies, and AI have been the talk of town for a while now, so when me and my team got a brief from Eurojackpot, we were excited that we had an opportunity to use it purposefully. With AI like Midjourney you can visualize everything - even your most extravagant or unrealistic dreams. Dreams that won't come true unless you actually win in Eurojackpot. Eurojackpot even has the pay off "millions of opportunities" so using AI was a perfect fit with the brand.
Apart from the classic campaign elements like posters, digital banners and social media ads, we also made a huge banner in Copenhagen that was lit up at night, and we gave people the opportunity to tell us their biggest dreams and then we would visualize them for them. And the campaign is entirely in Danish, so I'm sorry if you can't understand a word.
ROLE & THE TEAM BEHIND THE CAMPAIGN
My main role was to create the concept for the campaign and later on I did a ton of prompts in Midjourney to make visuals. But I didn't do it all by myself - I worked with a great and highly talented group of people from &Co. including Sally Trier, Martin Baltzer, Jacob Benjovitz, Morten Saxnæs, Regitze Borregaard, Katrine Ringsing, Kenneth Kruse, Peter Vojnovic & Morten Fabricius.
