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Betty Udvikler
EASY EVERYDAY FOOD
THE CREATIVE PROCESS
Rasmus Smedstrup, a Danish foodie, has gained a lot of followers for his easygoing way of cooking meals that are quick to prepare and packed with flavour. I got the honour of designing his first cookbook. I've seen tonnes of his cooking videos that he always films in his very cozy kitchen that has a lot of cool tiles. And I wanted to capture the same visual vibe that his kitchen has in the book so the tiles got to play a huge role in how I designed the the frames for images and in the book.
The Betty Nansen Theatre in Copenhagen has a department dedicated to the develop and improve the creation of their plays. The department is called Betty Udvikler (Betty Develops) and I had the honour of making their new visual identity. One of their biggest values is co-creation which was an important inspiration for how this turned out. They're strive to be creative, inclusive and experimenting, and I visualised this creative, but controlled chaos with a sketchy illustration style, lots of colours and mixed media.
